London, 12 November 2018 – Divisa UK Limited (trading name Divisa Capital) has announced that the company will soon take on the branding and name of its parent company - Equiti Group Limited (Equiti Group) and operate under the new brand name Equiti Capital.
The company will also transition to a new website www.equiticapital.co.uk
The rebrand will be applied to all Divisa’s platforms including Divisa Vault, the company’s proprietary trading platform, which will be rebranded to Equiti Vault.
The rebranding will ensure all companies and brands within the Equiti Group are globally aligned by name and will support the Group’s global objectives to be the leading provider of progressive multi-asset class products.
Divisa Capital is the trading name of Divisa UK Limited with its subsidiaries Divisa US, Divisa AM (Armenia), EGM Securities (Kenya) and Bloom Capital, formerly Divisa NZ.
Divisa US has also rebranded to Equiti US and Divisa AM will follow shortly.
Brian Myers, Equiti Capital CEO, said: “This brings our Group companies even closer together and we are delighted the company now reflects the Equiti brand.”
Iskandar Najjar, Equiti Group CEO, said: “We want to create a strong global brand to deliver on the Equiti’s Group’s vision. Brand alignment of all companies within the Group to the Equiti masterbrand will facilitate our efforts to deliver global excellence, lead with innovation, leverage skills and resources across all companies within the Group and support our plans for strategic global growth.”
In early 2017, Divisa UK Limited was acquired by the Equiti Group, which is part of a global group of companies that includes EGM Futures DMCC in Dubai, EGM Securities in Kenya, Equiti Jordan, Equiti US, Bloom Capital (New Zealand) and Divisa AM. Since the acquisition, the company has strengthened its resources with the appointment of global industry veterans who have been appointed to bolster the Group’s global transformation.
In early, 2018, Equiti Group was awarded the first brokerage license to be issued in over ten years by Jordan’s markets regulator, the Jordan Securities Commission, and the first brokerage to receive a license by the Central Markets Authority of Kenya. Equiti has since extended its global footprint in the Middle East and Africa by opening fully operational subsidiaries in both Jordan and Kenya.
About Equiti Group
The Equiti Group is a provider of progressive multi-asset class products and financial trading brands, and enjoys access to prime brokerage providers in the market.
Companies within the group include Divisa UK Limited, whose trading name is Divisa Capital, regulated by the UK’s Financial Conduct Authority (FCA) under FRN: 528328 with Equiti US LLC (formerly Divisa US), Bloom Capital LP (formerly Divisa NZ), EGM Securities Ltd and Algorithmic Laboratories Ltd and Divisa AM CJSC as its subsidiaries. Other companies within the group include: Equiti Group Limited / Jordan, licensed and regulated by the Jordan Securities Commission (JSC), EGM Futures DMCC, licensed and regulated by the UAE’s Securities and Commodities Authority (SCA) and EGM Securities Ltd, licensed and regulated by the Kenya’s Capital Markets Authority (CMA).
